As you may recall, I signed up for About.me a few weeks ago. Based on my initial impressions, I like it. It strikes me as a kinda Linked-in that’s more entertaining, artistic, and driven by “people” and “interests” – including, but not overwhelmingly, career interests. I certainly see where it could prove useful in a networking sense.
In just these first couple of weeks, I’ve had something around 4,000 visits to “view me.” I suppose that’s flattering. But I have no idea yet what those “views” really mean.
I have also spotted certain careers and “interests” predominating among those who are stopping by to “view” me, “add” me to a list, or even to “compliment” me. There are lots of IT, marketing, and other business professionals. Some have extraordinary educations and skills sets. For instance, one who “viewed me” the other day was a Turkish graduate of MIT, and she also plays classical piano. (Good grief. When I discovered that, talk about suddenly feeling yourself inadequate!)
There are journalists. There are entertainers. There are regular international travelers. There are quite a few academics and students. Some people don’t display “amazing” bios, but seem merely friendly and interested in following others as on other social media. All appear to be something of a cross-section of our world; it’s astonishing how diverse the site is. And thankfully, so far, weirdoes and – insofar as I can tell – sp@mmers mercifully seem at a minimum.
A screen capture from within my About.me yesterday.
Now something of a downer. I’m also seeing quite a few authors – certainly enough to have caught my attention – have a book cover as their photograph. Meaning literally they have a cover of their latest novel as “their picture.”
My gut reaction: that’s misunderstanding the site. Why? Even as an author myself, my take is the site’s used as a platform to present oneself as a unique individual. It’s about getting to know each other as people. Ultimately, it is about building relationships - business and otherwise.
For example, a market research specialist doesn’t usually represent her/himself with a photograph of the cover of a recent research report. It’s far more likely to be a Hi-Res photograph of her/himself climbing a mountain, or snorkeling, or gardening, or standing on the Great Wall of China. He/she aims to make him/herself “memorable” and – above all – “human” to you, thus leading you to want to know more about them.
Hence the site’s name?: “About.me?”
As an author, it seems fine to note one’s book titles and why you write. A writer’s works and motivations are part of what being a writer is. In that regard, they are no different from anyone else in terms of explaining their occupation, career aspirations, and listing former employers on their CV.
But to me you must never lose sight of the fact that it’s supposed to be about you as “a person.” It’s not first and foremost about your novel(s). Social media – to me, anyway – is about sharing yourself.
Too many authors appear to think “building relationships” and “interacting” on social media is about pushing their book(s). That, to me, is exactly backwards. On social media, your works flow from you as the person who created them.
If upon discovering you someone wants to read your book(s), he/she certainly will. However the “bells and whistles” approach we often see employed by authors on social media is close to “sp@mmer-like” and, frankly, just annoying. It has never led me once – not ever, not anywhere, not anytime – to want to buy a book.
But, then again, maybe I’m the one who has it all wrong? Well, even if I do, I don’t care. Just my take.
Have a good FRIDAY…. wherever you are in the world. :-)
Oh, I just thought of this. I’ve never played piano. However, I think I may have to pull out my old guitar from the closet, practice a bit, and add that to my About.me bio. Hey, don’t laugh: as a teenager, I used to play lots of Beatles’ songs fairly well. ;-)